Israel Expands Influence over GPT Models
By Eli Sachs
The Israeli government has hired Clock Tower X LLC, a conservative-aligned firm led by former Trump campaign manager Brad Parscale, to influence how AI systems like ChatGPT frame Israel-related topics.
Under the contract, Clock Tower is required to produce content with at least 80% tailored of it specifically for Gen Z audiences across platforms including TikTok, Instagram, YouTube, and podcasts, with a minimum goal of 50 million impressions per month.
Additionally, they will create “websites and content to deliver GPT framing results on GPT conversations” *to influence AI models’ responses to topics related to Israel in a pro-Israel manner.**
Further, they will integrate pro-Israel messaging into Salem Media Network properties, a conservative Christian media group that produces high-profile shows and where Donald Trump Jr. and Lara Trump are significant stakeholders.
The contract’s primary contact is Eran Shayovich, chief of staff at Israel’s Ministry of Foreign Affairs. According to his LinkedIn profile, Shayovich is leading “Project 545,” which aims to “amplify Israel’s strategic communication and public diplomacy efforts”.
Brad Parscale, who managed Trump’s 2020 campaign until being replaced, also serves as chief strategy officer for Salem Media Group.
The firm registered under the Foreign Agents Registration Act (FARA) with the stated purpose of helping “execute a nationwide campaign in the United States to combat antisemitism”.
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Sources
Cleveland-Stout, Nick. 2025. “Israel Wants to Train ChatGPT to Be More pro-Israel.” _Responsible Statecraft_, October 2, 2025.Kelly, Laura. 2025. “Former Trump Campaign Manager Registers as Foreign Agent for Israel.” The Hill. September 30, 2025. Accessed October 4, 2025. https://thehill.com/policy/international/5528458-brad-parscale-israel-foreign-agent/.
Shayovich, Eran. n.d. “Eran Shayovich.” LinkedIn. Accessed October 4, 2025. https://il.linkedin.com/in/eranshayovich.